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Advertising has changed so much. From the dawn of time advertising has been always by word of mouth. As times have changed and technology advanced so has advertising. From the printed paper ad to a banner pulled behind a small plane advertising has had many different ways to reach the masses.
When AM then FM radio came about advertising changed immensely. Then with the advent of television another boom, but contrary to prediction radio didn’t die. Radio still lives on and is still an effective way to advertise, being cheaper than television it gives the average business owner the ability to afford advertising.
If a larger target of masses is needed or wanted than television advertising is a great way to go. And still is the way to advertise if you have the money to do it. Just consider that during the Super Bowl a 30 second ad can cost millions.
Now we have an even better way to advertise. The internet is the most viable option for most companies bug or small. With costs being next to nothing and exposure being able to reach legitimately the whole globe over the benefits are innumerable.
Advertising online is so very effective due to the amount of investment needed is little enough that the return on investment is exponential. Many advertising companies have the ability to get your advertisements on multiple websites driving traffic to your site, or store.
All in all advertising online is the most effective form of advertising to date. The limits are endless and only exist if training is low. Find a good graphic designer and you are set. Until some thing new comes along expect online advertising to continue being king.
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write by Olwen